Personal
$49/yr
Ideal for WordPress developers building a custom CMS on a single site needing Repeater, Flexible Content, and full ACF Blocks support.
- 1 Website
- Repeater + Flexible Content
- ACF Blocks + Options Pages

Claim the ACF Pro Black Friday deal and save up to 40% OFF your first year on the trusted WordPress custom fields plugin with 2 million+ installs.
ACF Pro adds Repeater, Flexible Content, Gallery, and Clone fields to WordPress, with Black Friday pricing offering up to 40% OFF new customer first-year licenses.
Compare ACF Pro 2026 license pricing below to find the best fit for your total number of active managed WordPress websites and current client projects.
$49/yr
Ideal for WordPress developers building a custom CMS on a single site needing Repeater, Flexible Content, and full ACF Blocks support.
$149/yr
Best suited for freelancers managing up to 10 separate client WordPress websites needing every advanced Pro field type included today.
$249/yr
Worth considering for larger growing agencies managing many different unlimited client WordPress websites needing every advanced Pro field type available.
Solo developers do well on Personal, while freelancers and growing agencies benefit most from higher Freelancer or Agency site limits.
ACF Pro (Advanced Custom Fields) is a WordPress plugin from WP Engine trusted by more than 2 million active installs for building custom post types, flexible content layouts, and CMS functionality without custom coding. It adds Repeater, Flexible Content, Gallery, and Clone fields unavailable in the free version.
Licenses are annual and renew automatically each year for continued updates and support. During Black Friday and Cyber Monday, new customers can get up to 40% OFF their first year of ACF Pro.
Looking for other WordPress developer and page builder tools to compare this Black Friday and Cyber Monday shopping season? Explore these other popular alternatives below.
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