Free
$0/mo
Best suited for new stores just getting started with email and SMS marketing on a small, easily manageable contact list.
- 250 Active Profiles
- 500 Emails Per Month
- 150 SMS Credits

Explore Klaviyo's Black Friday offerings for 2026, including a generous free plan, low-cost Email plans starting at $20 a month, and built-in SMS tools.
Klaviyo does not run a storewide Black Friday discount, but its free plan and affordable entry-level Email pricing make it a strong choice for ecommerce brands ahead of 2026 holiday sales.
Klaviyo's pricing scales with your contact list, from a permanently free plan to Email and Email plus SMS tiers built for ecommerce brands preparing for 2026 holiday marketing.
$0/mo
Best suited for new stores just getting started with email and SMS marketing on a small, easily manageable contact list.
$20/mo
Ideal for small ecommerce stores ready to move past the free tier with a modest contact list under 500 profiles.
$35/mo
Built for growing brands wanting reliable text message marketing alongside email campaigns, with two-way conversations and abandoned cart texts included.
$150/mo
Designed for larger growing ecommerce brands whose active contact list has scaled well beyond Klaviyo's entry level pricing tiers today.
Start on the free plan while testing campaigns, then upgrade to Email or Email plus SMS as your contact list grows larger.
Klaviyo is an email and SMS marketing platform built specifically for ecommerce brands. It combines unified customer profiles, predictive analytics, AI-generated content, and marketing automation within a single connected platform, and integrates deeply with Shopify, WooCommerce, and other major ecommerce platforms.
Klaviyo bills based on active profiles rather than emails sent, with a free plan covering smaller lists and paid Email and Email plus SMS plans scaling as your contact list grows heading into 2026.
Popular Klaviyo alternatives include Mailchimp, ActiveCampaign, Omnisend, Drip, and Brevo. Each offers different pricing models and SMS coverage, though Klaviyo remains a leading ecommerce marketing choice in 2026.
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